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Audiovisual materials: "Save Energy "
Esta nueva campaña que se difundirá en noviembre, en televisión e internet, tiene como protagonistas a los jugadores de la Selección Española de Fútbol que transmiten los mensajes de ahorro de energía para la promoción del uso responsable de la Calefacción y el uso del Transporte Público.
Access the campaign's commercials
The idea on which the campaign has been built is a gesture with the index finger, making the motion of turning off a switch. This gesture will be used in all the advertising in all the main media together with the "Save Energy" logo. The idea is to represent graphically the message and gesture underlying any energy saving act.
The "key ideas" the campaign will transmit are:
"Small gestures save energy"
"The smart thing is to save energy, not to use it."
